Avinash Meetoo

It’s funny how we, Mauritians, have still not understood that Kreol Morisien is a full-fledged language.

Take for example the Made In Moris campaign. What is  “Made In Moris” supposed to mean? Why do people insist in mixing Kreol Morisien with English? Or French?

I have no problem using either Kreol Morisien, English or French. “Ine fer Moris”, “Fabriqué à Maurice” or “Made in Mauritius” all sound ok.

For example, for the local market, “Ine fer Moris” would be great. But for export products to France, “Fabriqué à Maurice” is good too and, of course, “Made in Mauritius” for all other uses.

What would you have chosen?

Now, coming to the three logos themselves, I must say I’m not too happy with any of them:

1. The first one is way too complex and too, ahem, intellectual: a fingerprint in the shape of the island! It’s typically what non-designers come up with when they have to design a logo.
2. The second one is too easy. Looks like a myriad of logos which are used everywhere in the world except that Mauritian colours are used.
3. The third one is way too black and Facebooky.

Don’t tell me that criticising is easy while actually doing one logo is hard. I know that. But, as you all know, no one is paying me to come up with a logo.

In essence, don’t mix languages. Respect our Kreol Morisien.

And, please, come up with a nice logo.